The Referral Engine: Teaching Your Business to Market Itself John Jantsch
Publisher: Portfolio Hardcover

To put it simply, John feels it's a great way to do business. Before I get into the meat and potatoes of the review I must admit that I am a little biased. I'm halfway through this and know I need the hard copy. Referrals are the lifeline to service businesses. The small business guru behind “Duct Tape Marketing” shares his most valuable lesson: how to get your customers to do your best marketing for you. Currently, I'm reading The Referral Engine and I'm loving it. The Referral Engine: Teaching Your Business to Market Itself. John Jantsch from Duct Tape Marketing released a book earlier this year called “The Referral Engine: Teaching Your Business to Marketing Itself”. Book review of The Referral Engine: Teaching Your Business to Market Itself, one of the best business books to be released this year. If you haven't read it, or you haven't met John, I'd recommend putting both on your list. The Perfect Pitch by Jon Steel; The Human Side of Enterprise by Douglas McGregor; Acres of Diamonds by R.H. The Referral Engine: Teaching Your Business to Market Itself (Amazon Link). The Referral Engine (John Jantsch): This book explores a process for referrals summed up in the tagline: 'teaching your business to market itself'. Here's a quick answer to that question: have your employees read and work through The Referral Engine, by John Jantsch. Where to buy: www.amazon.com Referrals are important to not only get return business, but also to attract new customers to your business. Pater, I recently finished reading “The Referral Engine: Teaching Your Business to Market Itself,” by John Jantsch. John has a new book out: “The Referral Engine: Teaching Your Business to Market Itself”. It centered around asking your existing customers for referrals. This review explains why you should read the book "Referral Engine: Teaching Your Business To market Itself" by John Jantsch.